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08/25/2020

Lowe’s brings high fashion home in unlikely partnership

Dan Berthiaume
Senior Editor, Technology
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Lowe’s Companies is upping its style quotient in a new partnership with New York Fashion Week.

Lowe's and New York Fashion Week: The Shows are looking to transport high fashion from the runway to the home. The home improvement giant will offer home décor "edits" curated by designers Jason Wu, Rebecca Minkoff, and Christian Siriano. 

Set to be revealed at midnight on Tuesday, Sept. 8, items handpicked by each designer will serve as the backdrop to their runway shows later that month, all shoppable from Lowes.com and streamable on Lowe's official Twitter account. Inspired by each designer's definition of home, these straight-off-the-runway curations – including lighting, patio furniture, flooring, and building materials – have been available at Lowe's all along.

Lowe's will style and livestream each of the designers' outdoor runway shows, with details to be announced in the coming weeks. Following the shows, Lowe's will join each designer in participating in a community project that makes high-style design accessible to people and communities impacted by the pandemic.

"The intersection between home and style has never been more prevalent than it has this year, and partnering with some of the world's most modern and visionary leaders of fashion to demonstrate how everyone can bring fashion ‘home’ is very exciting to us," said Marisa Thalberg, Lowe's chief brand and marketing officer. "Our homes can be our greatest form of self-expression, in fact. We hope that seeing how these designers express themselves and bring their ultimate runway visions to life through the world of products we sell every day at Lowe's will be inspiring to people everywhere to feel they can do the same, and more easily and affordably than they might have ever imagined."

"I have always loved interior design. I am very proud to partner with Lowe's to curate a series of interior decor ideas that will inspire great spaces." said Jason Wu. "My home has always been a great source of inspiration for me, especially now that it's not just a place I live, but where I've worked to bring my spring 2021 collection to life. I have always believed that beautifully considered design should be accessible, and I'm excited to debut a curated collection with Lowe's that offer a glimpse into what home means to me." 

Customers can reserve a virtual seat for the event on Lowe's Instagram and Twitter accounts beginning Tuesday, Aug. 25. For more on the partnership, visit Lowes.com/NYFW.

Based in Mooresville, N.C., Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores.