L’Oreal develops personalized skin analysis technology
The world’s largest cosmetics company will release a new hardware device that assesses customer skin at an individualized level.
L’Oreal has developed a tabletop hardware device called L’Oreal Cell BioPrint which provides personalized skin analysis in five minutes using advanced proteomics – the study of how protein composition in the human body affects skin aging.
The company developed L'Oréal Cell BioPrint via its Longevity Integrative Scienceä approach which is designed to revealshow mechanisms in the human body can affect skin's appearance.
L’Oreal partnered with Korean startup NanoEnTek to create the technology, which is scheduled to pilot with a L'Oréal brand in Asia later in 2025.
L'Oréal Cell BioPrint produces a personalized skin assessment in minutes, including the following attributes:
- Calculation of skin's age and personalized advice on how to slow down the appearance of aging.
- Helping to predict responsiveness to certain key ingredients such as retinol.
- Predicting potential cosmetic issues before they become visible, enabling users to take proactive steps to help protect the appearance of their skin.
The L'Oréal Cell BioPrint device also features NanoEntek's exclusive microfluidic lab-on-a-chip technology, which measures the presence of L'Oréal's protein biomarkers in five minutes. It works through a process comprised of the following steps:
- Put a facial tape strip on one's cheek, then place into buffer solution.
- Load the solution into the L'Oréal Cell BioPrint cartridge and insert it into the machine for analysis.
- While L'Oréal Cell BioPrint processes the sample, the Skin Connect device takes several images of one's face and a short questionnaire about skin concerns and aging is completed.
"At L'Oréal, we're always looking toward the future of beauty, blending cutting-edge discoveries with our long-standing beauty expertise,” said Barbara Lavernos, Deputy CEO in charge of research, innovation and technology at L'Oréal Groupe.. “With skin being the largest organ, and a key part of people's wellbeing, we are thrilled to unveil Cell BioPrint, an exclusive microfluidic lab-on-a-chip technology coupled with our century-long skin science leadership. With the Cell BioPrint device, we offer people the ability to discover deeper insights about their skin through specific biomarkers and to proactively address the beauty and longevity of their skin."
[READ MORE: L’Oreal introduces new mobile, AI-based haircolor tools]
Headquartered in Paris, L'Oreal operates a portfolio of 37 international brands.
