Lidl US relaunches brand with new ad campaign
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"The Lidl brand is bold and distinctive. It represents a truly bespoke experience that's only available at our stores," said Michael Chao, VP of marketing at Lidl US. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices."
Prior to its marketing rebrand, over the past 14 months, Lidl US has seen several changes to its leadership team. In August 2023, Rampoldt replaced then-CEO Michal Lagunionek who stepped down.
Germany-based Lidl operates more than 12,000 stores and is active in 32 countries, employing more than 360,000 employees globally. The grocer operates more than 170 stores in the U.S. across nine East Coast states and Washington D.C.