La-Z-Boy continues upgrading virtual 3-D product imaging
A vertical furniture retailer is expanding its use of a solution that lets customers view realistic digital images of merchandise before making a purchase.
La-Z-Boy Inc. is integrating upgraded, API-based product imagery generation technology from 3D Cloud (formerly Marxent) across all of its digital shopping channels. The retailer initially adopted virtual 3D shopping technology from the vendor in 2019 and then rolled out its out next-gen 3D product configuration and augmented reality imaging technology in 2023.
[READ MORE: La-Z-Boy builds upon virtual 3-D shopping offering]
The 3D Cloud system generates an image for every possible product and style combination, enabling La-Z-Boy to showcase its full assortment of customization options. When scaled over the next few years, La-Z-Boy expects the solution will deliver 16 million individual renders on demand.
"La-Z-Boy has believed, and invested, in innovation since our founding," said Melinda Whittington, CEO, La-Z-Boy Inc. "It's how we have met and continue to meet our customers, partners, and team members' ever-evolving needs to deliver value across the business."
The retailer is offering its entire suite of 3D digital design offerings to both interior designers as a more effective way to present ideas to clients and to customers at-home to see their space in real-time and help drive larger, more complete purchases.
"The expansion of 3D Cloud's upgraded, new API-based technology into our business processes means that we can show every product and configuration exactly as it will be built, replacing the time-intensive process of manual rendering production," said Gerardo Ornelas, VP, enterprise digital transformation for La-Z-Boy Inc. "The downstream impact of the expanded technology is positive. It gives our customers an improved shopping and design experience, while supporting our team with tools to move faster and align with merchandising priorities."
Other efforts the retailer has made to deploy advanced solutions include its 2023 rollout of the InMoment Xi platform, an omnichannel listening solution, to listen to and analyze signals from touchpoints including website, call center, chat, social media channels, and supply chain to help determine what’s happening with customers and where x time and resources should be focused.
In 2023, La-Z-Boy also decided to implement the Stravito enterprise insights platform to serve as central hub streamlining data access for its consumer insights division.
La-Z-Boy Inc. operates a retail network of more thsn 370 La-Z-Boy stores, including 226 company-owned locations, and its digital platform at La-Z-Boy.com. Within the wholesale segment, the company manufactures custom furniture with approximately 90% of its products produced in North America. Its Joybird brand is an omnichannel retailer and manufacturer of custom upholstered furniture, operating 16 U.S. stores.
