City Furniture enables 3D product visualization
City Furniture is integrating 3D content with its omnichannel customer experience.
The family-owned top 20 U.S. furniture retailer, which is also a fine upholstery manufacturer, is deploying technology from 3D digital asset management and product visualization solution provider 3D Cloud.
Starting with implementations of the 3D Cloud 360 Spins and 3D Cloud WebAR solutions in 2024, City Furniture will integrate the full suite of 3D Cloud's furniture visualization tools during the next six to eight months.
Leveraging these solutions, City Furniture seeks to allowcustomers to see how furniture items will fit in their space and match with their existing decor. The technology is designed to help customers visualize their purchases in a real-world context and answer questions about size, style, and compatibility before making a decision.
The retailer will be able to create 3D content once and use it across all 3D customer experiences. City Furniture will also use the technology to enhance its Free Design Services offering which provides one-on-one expert assistance in selecting products that meet individual needs. By integrating 3D Cloud tools, hopes to deliver a more personalized and accurate design experience.
Rival furniture retailer La-Z-Boy formed a partnership with 3D product visualization platform Marxent in 2019 and upgraded it by rolling out next-gen 3D product configuration and appless augmented reality imaging technology on its website in fall 2023.
[READ MORE: La-Z-Boy builds upon virtual 3-D shopping offering]
"3D Cloud are experts at understanding the customer's journey and have developed best in class technology to help address customer's pain points," said Andrew Koenig, CEO of City Furniture. "We're excited to offer our customers an engaging shopping experience that seamlessly combines online and in-store elements. This partnership allows us to create a unique experience that not only attracts our customers but also guides them in making confident purchasing decisions, setting a new industry standard."
"The City Furniture partnership embodies our mutual commitment to innovation and excellence," said Beck Besecker, 3D Cloud CEO. "We understand the importance of building on and preserving a family legacy while always looking toward the future and what's next. This partnership embodies our mutual commitment to innovation and excellence."
Based in South Florida, City Furniture operates more than 30 showrooms across Florida, as well as 14 Ashley Home Store showrooms as the retailer's Southeast and Southwest Florida licensee.
