Kroger teams with Mastercard, Imprint on new rewards card
Members of the Kroger rewards program now have access to an everyday spend credit card with extra perks.
The Kroger Co. is launching the Kroger Rewards World Elite Mastercard. Offered in partnership with Mastercard, the card builds on the Kroger Boost rewards program lets participating shoppers earn more points through everyday purchases, while maintaining flexibility to redeem rewards for dollars off groceries and fuel across Kroger banner store locations and select fuel centers. Points from the card never expire and connect to customers' loyalty accounts.
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"At Kroger, we're always looking for new ways to help customers save," said Megan Shaffer, group VP of customer growth and strategy at Kroger. "From weekly grocery trips to filling up at the pump or paying bills, the Kroger Rewards World Elite Mastercard turns purchases into real savings. It is one more way we're rewarding customers for the shopping they're already doing."
Cardholders can earn benefits including:
- Up to 5X points on purchases made through Kroger.com and the Kroger app.
- 4X points at Kroger banner participating fuel pumps
- Up to 3X points on purchases made in-store at Kroger banner stores.
- 2X points on dining, utilities and travel.
- 1X points on all other eligible purchases made with the card, anywhere Mastercard is accepted.
The Kroger Rewards World Elite Mastercard also provides benefits including a $100 welcome bonus, complimentary Boost Essential loyalty program membership, (including free next-day delivery with minimum purchase), and a $10 annual birthday reward.
Leveraging Imprint technology, customers can apply for and manage their rewards directly in the Kroger app or website to enable management of earning, saving and tracking rewards in one place.
"Grocery spending is one of the most consistent and essential parts of life,” said Kiki Del Valle, executive VP, U.S. market development at Mastercard. “Together with Kroger and Imprint, we've created a seamless rewards experience that helps shoppers earn more on the purchases they already make, turning regular grocery trips into meaningful savings."
The Kroger Rewards World Elite Mastercard is available now.
Based in Cincinnati, The Kroger Co. operates approximately 2,800 stores under a variety of banners across the U.S., including Kroger, Fred Meyer, Ralphs, Dillons, Smith's, King Soopers, Fry's, QFC, City Market, Owen's, Jay C, Pay Less, Baker's, Gerbes, Harris Teeter, Pick 'n Save, Metro Market and Mariano's.
