How brands fail to meet online personalization goalsWhile most brands recognize the value of online personalization, a new survey reveals many of them are not achieving it. Mastercard: Total holiday retail sales rise nearly 4%U.S. holiday retail sales increased from last year, with online shopping leading the way. Mastercard: Total retail sales up 3.4% on Black Friday; apparel, footwear strong Black Friday continued to reign as one of the biggest shopping days of the season. Amazon and Mastercard team for digital payment in Africa, Middle East Amazon is partnering with Mastercard to open emerging payment methods to African and Middle Eastern consumers. Mastercard: U.S. holiday sales to grow 3.2% as consumers focus on deals Inflation is cooling, but consumers will continue to expect — and demand — promotions and discounts this holiday season.
