Instacart teams with business-to-business bar & restaurant platform
Instacart is enabling beverage alcohol businesses on the Provi digital marketplace to restock non-alcoholic items from its retail partners.
Through its Instacart Business offering that delivers professional supplies to business customers, Instacart is partnering with Provi, which connects beverage alcohol retailers, distributors, and suppliers through a single digital marketplace.
As a result, Instacart’s network of national, regional and local retailers can directly connect to the Provi platform, allowing Provi business customers to restock non-alcoholic items such as garnishes, mixers, cleaning supplies, juice and paper.
“Instacart Business is built to help businesses get what they need, when they need it,” said Andrew Nodes, VP and GM, Instacart Business & supply chain. “Provi has built a trusted destination for bar and restaurant operators, and building Instacart into that experience gives them a fast, dependable way to restock the bar supplies for same-day delivery.”
Bars and restaurants can browse participating Instacart grocery retailers via an Instacart-supported shopping experience within Provi, place same-day delivery orders on the Provi website and track their deliveries in real time. The Instacart experience is limited to non-alcohol items.
Provi’s national network includes more than 1,400 distributor partners, nearly 50,000 active retailers, and more than 1.4 million products. This feature is now available to Provi customers nationwide.
In February, Instacart began partnering with Toast to enable restaurants on the Toast platform to onboard and sync their brick-and-mortar inventory to the Instacart marketplace and also to provide Toast restaurants access to supplies from Instacart Business.
[READ MORE: Instacart to integrate delivery, business offerings with Toast]
“A bar can carefully plan its inventory and still run out of limes on a Saturday night, just as a restaurant can find itself short on napkins and straws before a busy dinner shift,” said Matthew Tucker, CEO of Provi. “When those moments happen, operators need a solution immediately, not the next day. By partnering with Instacart, we’re extending the value of Provi beyond beverage alcohol to help our customers access the products they need to keep their businesses moving. Whether it’s fresh produce, mixers or everyday essentials, operators can now solve urgent needs through the same platform they already trust, helping them stay efficient, minimize disruptions and maintain a seamless experience for their guests.”
Editor’s Note: DoorDash has entered a definitive agreement to purchase Instacart in a transaction valued at roughly $17 billion that is expected to take effect in late 2027 or early 2028 pending regulatory approval.
San Francisco-based Instacart partners with more than 2,200 retail banners representing nearly 100,000 stores across the U.S. and Canada.
