Instacart to integrate delivery, business offerings with Toast
A grocery technology company and a digital platform for the restaurant industry are joining forces.
Instacart is partnering with Toast to enable restaurants on the Toast platform to onboard and sync their brick-and-mortar inventory to the Instacart marketplace and also to provide Toast restaurants access to supplies from Instacart Business.
"This partnership brings together two platforms that play complementary roles in how retailers and restaurants operate and grow," said Ryan Hamburger, VP of commercial partnerships at Instacart. "We’re looking forward to expanding our breadth of retailers by welcoming Toast’s retail partners to the Instacart Marketplace and giving Toast restaurants access to our marketplace via Instacart Business for a fast and flexible way to source produce and other essentials to meet last-minute needs."
Through the partnership, Toast customers will have streamlined onboarding access to the Instacart marketplace, enabling them to connect their digital storefronts to Instacart, as well as ongoing management services. Toast’s SmartScan solution for barcode optimization, combined with Instacart’s enhanced catalog attribution workflows, will simplify the process of adding new items to their Instacart storefront.
In addition, leveraging SKU data from Toast’s platform, the collaboration will provide catalog and inventory alignment with Instacart Business to supporting frequent inventory updates to help retailers keep online item availability more closely aligned with in-store stock.
Instacart Business will serve as a procurement partner for Toast restaurant locations, offering items like fresh produce and pantry staples for same-day delivery and helping address last-minute needs, often within an hour.
Toast restaurant operators will also be able to utilize Instacart Business offers, like an Instacart+ subscription, which allows businesses to share their subscription across employees and earn cash back on orders.
[READ MORE: Woodman’s Food Markets serves business customers with Instacart tools]
“Whether helping a local grocery shop reach new customers online or enabling a restaurant to ensure the kitchen never runs out of key ingredients during a Friday night rush, this partnership with Instacart aims to help our customers never miss a beat as they run — and grow — their businesses,” said Steve Fredette, co-founder and president of Toast. “We’re enabling our retail and restaurant customers to tap into North America’s largest grocery delivery marketplaces — right from the Toast platform — giving our customers a powerful way to help grow their revenue streams and manage their businesses more efficiently.”
Toast and Instacart plan to pilot these initiatives early in 2026, with a full rollout to all U.S. customers expected later this year.
Instacart partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America. Toast provides a platform of software as a service (SaaS) products and financial technology solutions for the restaurant industry.
