Woodman’s Food Markets serves business customers with Instacart tools
An independent Midwest grocer is leveraging a new, full suite of business features Instacart is offering via its white-label e-commerce solution.
Woodman’s Food Markets, an employee-owned grocery chain with 19 locations across Wisconsin and Northern Illinois, is an established user of Storefront Pro, the end-to-end customizable e-commerce solution built specifically for supermarket retailers by Instacart.
Instacart Storefront features built-in catalog services for “rich browsing experiences,” automated marketing campaigns to boost customer conversion, and rapid deployment of the consumer-centric features and sales tactics for driving growth. Businesses can get up and running in as fast as three weeks on the platform.
Other Instacart Storefront features include same-day priority delivery in as fast as 30-minutes, no-rush and schedule-ahead delivery, and pickup. Instacart Storefront also includes access to an app for store associates that helps them pick and pack orders.
Retailers can upgrade to the Pro tier to gain access to premium features such as fully customizable merchandising, self-serve marketing tools to run lifestyle campaigns, the ability to add a retail media network, a dedicated Instacart support team, and support for third-party integrations such as coupons, loyalty and POS technologies.
Now, Woodman’s is leveraging a range of capabilities Instacart previously offered to business customers via its Instacart Business subsidiary capabilities to better support business customers, such as restaurants, offices, healthcare facilities and schools, directly through its e-commerce website and app.
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These new features include:
- Bulk ordering: Businesses can shop by the case to simplify large-scale purchases.
- Multi-user management: Teams can be set up with customizable permissions for roles like admins, buyers, and approvers.
- Account oversight: A customer-facing dashboard helps businesses manage order activity and spend.
- Shopping guides: Streamlined workflows make it easier for business customers to find frequently ordered or recommended items.
- Controls and reconciliation: Business managers can set spend limits, approve order workflows, and export bulk receipts for recordkeeping.
- Instacart+ Sharing benefits: Businesses can share their Instacart+ paid subscription across team members and earn 2% cash back on orders of more than $250 placed with Instacart+ benefits applied.
"Instacart is committed to building a best-in-class e-commerce platform that helps retailers grow their online business," said Ryan Hamburger, VP of retail partnerships at Instacart. "Expanding business features to retailers’ customers on their sites is part of our ongoing investment in enhancing retailer sites with tools that deliver added value and unlock new revenue from business customers."
San Francisco-based Instacart partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America.
