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Exclusive: Kohl’s pursues maximum engagement with Oracle Retail
If you’re going to create an agenda, it may as well be an ambitious one. And the “Greatness Agenda” being pursued by Kohl’s Corp. is certainly ambitious.
“Our strategy is to be the most engaging retailer in the U.S.,” Janet Schalk, executive VP and CIO og Kohl’s, explained during an exclusive interview with Chain Store Age at the recent NRF 2015 Annual Convention & Expo in New York. “The Greatness Agenda involves initiatives across the spectrum – some front-end and some enabling.”
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Building a Retail App That Strengthens Customer Loyalty
By Jim Walsh, Alliance Data Retail Services
Consumers continue to engage more deeply with their smartphone… because they value what apps can do for them. They have downloaded more than 75 billion in the seven short years since the first app made its appearance on a smartphone.

