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Insights

  • Report: Five insights about the shifting retail calendar

    This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day.   

  • Safe Stores: Five Design Ideas to Help Customers Feel Safer

    With the FBI calling the attack at Crossroads Center in St. Cloud, Minn., that injured eight people a “potential act of terrorism,” the public’s fear about safety has been heightened. In fact, the news these days is saturated with danger signals. Some people feel the threat of public spaces more acutely than others.   

  • Store traffic is down and it may not come back. What should retailers do about it?

    By any measure, empirical and anecdotal, the number of people visiting retail stores is down. There are plenty of theories about why: it’s the mass movement of shoppers to online; it’s changing consumer preferences; it’s the weather; it’s those pesky, hard-to- figure-out millennials who would rather hunt for Pokémon than bargains at the mall.   

  • Tech Bytes: Four Tips for Pre-Holiday Prep

    The back-to-school shopping season has barely ended. The east coast is still experiencing a smattering of 90-degree weather. The top trending Halloween costumes haven’t even been confirmed yet. But consumers don't care — for them, preparing their holiday shopping strategies are priority one. Note to retailers: it’s never too soon to follow their lead.  

  • 2016 Holiday Preview: Calendar shifts could benefit retailers

    It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season.

    November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this period immediately impact a brands’ bottom line, and they set the stage for either success or struggle in the first quarter of the following year.

  • Startups Spotlight: Holograms Are Coming to a Store Near You

    If you think holograms are a thing of the future, then the future has arrived. Innovative companies are developing solutions that leverage holographic displays to attract and engage distracted customers. Another startup is riding the customization bandwagon to deliver perfectly fitting denim, while still others are offering ways to improve your loyalty program, make in-store checkout as painless as possible, and deliver consumer insights that are fresh — not five months old.

  • Now Trending: Is it closing time?

    I’ve been thinking quite a bit lately about an article I read earlier this summer, a piece by Krystina Gustafson that appeared on cnbc.com entitled, “For retailers, closing stores isn't as easy as it once was.”  

  • Tech Bytes: Note to retailers: Time to make the shift to unified commerce

    It happens all the time. A customer goes on a shopping spree, gets home and checks email — only to find a valuable promotion for a store she just left. In an era when time-starved customers are more digitally-savvy than ever before, retailers need to step up and manage a brand in total versus managing separate channels if they want to maintain loyalty.   
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