Insights

It’s that time of the year again — specifically, time for the holiday forecasts to start pouring in.

Let’s start with the good news. Early reports are calling for a solid season, with Deloitte predicting a 3.6% to 4% increase in total retail sales over last year.

As for the upcoming presidential election, it may be a temporary distraction in the early part of the holiday shopping season, but it’s not expected to have a negative impact on total sales. In fact, if past years are any indication, retailers may even benefit from a pickup in postelection consumer spending.

Do we come to bury Jeff Bezos, or to praise him?

When I was a boy, my Cioci Mary (cioci is Polish for aunt) would occasionally treat me to a trip downtown in the small city where I grew up. We’d get a burger at Pappas’ diner and then head to W.T. Grant’s and she’d buy me candy, a comic book and a small toy. I mist up a little just thinking about it now, more than 50 years later.

You think a child of today, decades hence, will recall his aunt buying him a pair of sneakers on her laptop as fondly?

To create meaningful experiences, retailers should take a page from the menu

At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.

Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.