Michigan-based Biggby Coffee recently hit a milestone with its franchising efforts.
The coffee chain has signed its first-ever multi-unit agreement that will bring three locations to North Carolina and South Carolina. Previously, Biggby had only ever signed single-unit deals.
The group behind the deal is Campbell Oil, parent company of 62 Minuteman Food Mart convenience centers, which the family established in 1976. Its retail arm also oversees several franchised restaurants, including 18 Little Caesars locations, four Arby’s restaurants, and soon, the three Biggby locations. Campbell Oil will target Sampson County (S.C.) and Horry County (N.C.) for the new stores.
“We’re big on relationships, and we like to partner with folks who have similar values and principles,” said Wesley Campbell, president of Campbell Oil’s retail division. “Based on meeting the team, reading more about the brand and learning about Biggby, I think we really align well with this brand. We’re also very excited about the potential to grow the brand. We feel there is a ton of opportunity in our market to do so.”
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Campbell added that the company could be looking to add new Biggby stores to its franchise commitment in the near future.
“Our current agreement is for three locations, but we see great potential to continue growing with Biggby,” he said. “Our plans are to do three to four locations per year, but we can ramp that up if needed.”
Founded in 1995, Biggby operates more than 400+ stores across Virginia, Michigan, Ohio, Indiana, Illinois, Idaho, Georgia, North Carolina, South Carolina, Wisconsin, Tennessee, Kentucky and Florida.