News Briefs

The amount parents plan to spend on holiday gifts this year depends on their age and how many kids they have.

That’s according to a new survey of 467 moms from pregnancy and parenting outlet What to Expect, which found that on average, parents spend $173 per child each holiday season. Parents with more than one child spend 18% less per child on average than those with one kid. This year, parents with only one child plan to spend $202 on presents, and if there's a sibling at home, they are expected to spend $170 on each child.

Looking closer at the child's age only changes the amount slightly: Kids ages one to four are expected to get $161 worth of presents, while babies 12 months and under are expected to get $168 worth of presents.

[READ MORE: TD Bank: Holiday shoppers shifting from traditional presents to experiences]

On average, Gen Z parents plan to spend $179 on each child, while millennials plan to spend $170 per kid. 

The difference in spending may come as a surprise considering these younger moms earn less than their elder counterparts. Gen Z moms in the survey have an average household income of $56,021, compared to the $76,747 that millennial moms earn annually.

According to a recent analysis from Forrester, total holiday retail sales in the U.S. will grow 3.7% year-over-year and reach $1 trillion in 2024, up from $964 billion during the 2023 holiday season. This predicted annual growth is lower than the previous four years but higher than the average of pre-pandemic years.

7-Eleven Inc. is teaming up with an online lottery courier service to serve customers in two states.

The convenience store giant is collaborating with Jackpot.com to exclusively enable its customers in Ohio and Massachusetts to sign up and play lottery games and scratchers on the Jackpot.com app or website. 

The program will initially be launched in more than 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, "7Eleven."

Jackpot.com has invested in protocols to allow customers of legal age to set spend limits and limits on daily deposits while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected.

"We're thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country," said Akshay Khanna, CEO and co-founder of Jackpot.com. "Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all."

7-Eleven is digitally expanding access to lottery services as it plans to build 500 new stores nationally between 2025-2027. The retailer is also deploying its Gulp Radio network, which delivers localized, targeted advertising and messaging to shoppers via in-store audio, across the U.S. in the next year.

[READ MORE: 7-Eleven in big expansion of its commercial radio network]

Based in Irving, Tex., 7-Eleven Inc. operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, the company operates and franchises Speedway, Stripes, Laredo Taco Company, and Raise the Roost Chicken and Biscuits locations.

Verizon is personalizing and streamlining its app-based shopping and customer service experience with leading-edge artificial intelligence technology.

The wireless device and services retailer is launching an upgraded version of its myVerizon app for consumers and associates equipped with a number of new features supported by generative AI. 

Consumer features

On the consumer side, these features include a new streamlined user interface designed to deliver results within seconds, offering 24/7 availability. In addition, customers can leverage the myVerizon app to order products online and use Verizon express lockers to pick them up on the same day, as well as to order same-day delivery and expert in-home setup.

Customer service features

On the customer service side, a generative AI-based personal research assistant provides customer service representatives with analysis of thousands of resources to deliver personalized information in an amount of time Verizon says is subtracting 30 seconds from average call times as it continues learning and developing.

For store associates and customer service representatives, personal shopper and problem solver features help them anticipate customer needs and provide faster, more accurate service. With these mobile tools working in the background, Verizon says it has reduced transaction times in its retail stores and on the phone by roughly three minutes.

[READ MORE: EXCLUSIVE Q&A: Mobile innovation transforms customer experience]

"Customers want personalized experiences, and we’ve been able to create those for them by putting our generative AI tools to work," said Sowmynarayan Sampath, CEO of Verizon’s consumer unit. "These experiences, combined with savings they can’t get anywhere else, should make holiday shopping stress-free. This way, our customers can focus on other things, like spending time with family and loved ones." 

The premium activewear brand co-founded by actor Mark Wahlberg and businessman Harry Arnett has opened  its second store and official company headquarters.  

Municipal has opened a 16,000-sq.-ft. flagship in Oceanside, Calif., which is in San Diego County. The expansive space features men’s and women’s apparel and footwear, along with an onsite café, studio and barber shop. There is also dedicated space for the company’s corporate employees.

Municipal, which launched online in 2020, opened its first permanent retail location in July, on Melrose Avenue in West Hollywood, Calif. 

Looking ahead, the Oceanside store will serve as the blueprint for what Municipal calls its flagship retail concept. As for future locations, the company said it is not yet certain about the timing for next year as it will depend on how well the Oceanside locations performs and location availability, but the brand is definitely planning on expanding, a spokesperson said. 

Municipal describes itself as a premium performance and style-driven athletic and casual apparel brand blending comfort and functionality. Garments are designed with comfort in mind and are versatile enough for work, fitness and everything in between. At its core, Municipal is a "lifestyle, focused on the transformative power of self-belief," according to the company.

Shoppers will be out in force during the upcoming holiday weekend.

The overwhelming majority (73%) of U.S. consumers plan to shop “Cyber Weekend” (the five-day period spanning Thanksgiving through Cyber Monday) this year, according to Numerator. Over half (56%) plan to shop Black Black Friday and/or Cyber Monday (52%).

In other findings, 31% plan to shop the Saturday or Sunday after Thanksgiving, and 21% plan to shop on Thanksgiving. And while 63% of shoppers plan to purchase holiday gifts during Cyber Weekend, 26% plan to purchase everyday items (groceries, household goods, etc.). 

Other insights include:

•Forty-eight percent of consumers plan to buy items they have been waiting to buy on sale, and 33% plan to purchase whatever catches their eye.

•Excluding holiday gifts, 36% of shoppers plan to purchase items for themselves, and 28% plan to purchase items for other members of their household.

•During Cyber Weekend 2023, shoppers purchased an average of 13.6 items per household, averaging $17.19 per item. The average shopper spent $234, made five separate trips/orders, and shopped at two or more different stores/websites. Also, 72% shopped in-store and 52% online, with significant overlap between the two.

For more, read Numerator’s “Five Predictions for This Year’s Cyber Five Weekend.”

Walmart Luminate, which provides a unified picture of category performance and consumer trends at scale, is now available in Canada.

Walmart introduced Walmart Luminate in 2021, and earlier this year announced the international expansion of the Walmart Luminate platform, which began with Walmex in Mexico.

Retailer and supplier partners in Canada who have subscribed to Walmart Luminate will have access to the platform’s customizable analytics tools and data feeds to help obtain insights into customer trends and sentiments.

Walmart Luminate is launching in Canada with Shopper Behaviour, which helps participating retailer and supplier partners better understand how shoppers interact with brands and categories. Suppliers get access to detailed reports about customer metrics such as loyalty, switching, benchmarking, basket pairing and substitutions.

Additional capabilities are expected to launch in Canada by the end of 2025. As the U.S. market introduces new features and functions for Walmart Luminate, which will rebrand as Scintilla at the beginning of 2025, the company plans to incorporate them into its Canadian offering as well.

[READ MORE: Walmart expands, renames Luminate data platform]

"As we continue to grow together and support our commitment to be the trusted first stop for Canadian families, I’m so energized by the opportunities that Walmart Luminate will provide our merchants and suppliers here in Canada," Jaed Khan, VP, data office, Walmart Canada, said in a corporate blog post.

According to Walmart Canada, early feedback from its pet team that has been using the tool since summer 2024 is positive, with the group already finding opportunities to leverage the data and enhance its insights.

Based in Mississauga, Ont., Walmart Canada operates more than 400 stores nationwide.