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Hollister makes home décor debut — in partnership with Target

Target
Target is teaming with Hollister.

Target is collaborating with a division of Abercrombie & Fitch to release a multi-season collection of men’s and women’s apparel and bedding.

The new “Hollister Collection at Target” assortment will be available for purchase beginning June 28 on Target and Hollister's e-commerce sites, as well as in most Target stores and select Hollister stores. The assortment, which includes nearly 60 items, marks Hollister’s debut in the home décor category.

“Shopping for a college dorm room or bedroom is an exciting milestone in our customers’ lives and we’re thrilled to bring Hollister to that experience,” said Fran Horowitz, CEO of Abercrombie & Fitch Co. “As we expand beyond apparel to meet their evolving lifestyle needs, partnering with Target was a natural fit.”

The new line features bedding, offered in twin/twin XL and full/queen, including comforters and sheets with prices ranging from $34.95 to $64.95. Accessories include wearable throw blankets, decorative and study buddy pillows, and weighted plushies ranging in price from $19.95 - $39.95. In addition to bedding, the line includes fleece tops and bottoms, men’s sleep pants, and women’s sleep shorts ranging from $24.95 - $49.95 and available in sizes XS - XL.

“We’re thrilled to partner with Hollister to bring guests a first-of-its-kind home collection that reflects our continued focus on delivering fresh, distinctive products,” said Mara Sirhal, senior VP of home merchandising, Target. “Combining the brand’s signature laid-back style with Target’s authority in stylish, affordable and accessible home and dorm design, this collection brings a new perspective on home and dorm style.”

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A preview of the collection is available at Target.com now and will be available in stores on June 28. New product drops will be available ahead of the holiday season and in spring 2027.

Back-to-college is a big niche, with Williams-Sonoma recently rolling out Dormify as its 10th brand. Dormify offers a curated assortment of "functional" home furnishings for college students and young adults living or moving into dormitories and compact spaces. In addition, all 97 co-branded Bed Bath Beyond + The Container Store locations now feature a dedicated “College Living” destination offering a curated assortment including bedding and storage and everyday essentials. 

[READ MORE: Bed Bath & Beyond offers dedicated in-store college section]

Based in Minneapolis, Target Corp. operates more than 2,000 U.S. stores and online. Hollister Co. is a division of Abercrombie & Fitch Co. and is sold through more than 500 stores worldwide and at HollisterCo.com.

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