Hollister

Unlike many apparel retailers, Abercrombie & Fitch bucked the negative trends in its final quarter and produced a solid set of results.

Online customers of Abercrombie & Fitch Co. no longer have to pay all at once.

Online customers of Abercrombie & Fitch Co. will be able to take a little longer to pay for purchases.

Abercrombie & Fitch is changing up its executive ranks on the heels of better-than-expected third quarter earnings and revenue fueled by continued strength at its Hollister division.

A strong performance by Hollister helped Abercrombie & Fitch Co. beat first quarter sales and earnings expectations even as its namesake brand continues to struggle.    The teen apparel retailer's better than expected quarterly showing comes as speculation about its future heats up. Abercrombie previously confirmed it is in preliminary discussions with several parties regarding a sale of the company. 

Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.   Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.   

Abercrombie’s efforts to revive its namesake brand still have a ways to go judging by its fourth quarter performance. But Hollister is on the upswing.    Abercrombie & Fitch Co.’s total revenue in the quarter, ended Jan. 28, fell 7% to $1.04 billion, slightly below expectations.   

For the first time since 2014, Abercrombie & Fitch Co. has a chief executive.   The struggling retailer said it has promoted Fran Horowitz to the role of CEO. She will also join the company’s board of directors. A veteran fashion retailer, Horowitz joined Abercrombie in fall 2014 as brand president of Hollister Co. In 2015, she was tapped for the new position of president and chief merchandising officer of the entire company.