Bed Bath & Beyond offers dedicated in-store college section
Back-to-college shoppers are being welcomed with open arms at all Bed Bath & Beyond + The Container Store locations.
All 97 co-branded Bed Bath Beyond + The Container Store locations now feature a dedicated “College Living” destination offering a curated assortment including bedding and storage and everyday essentials. Specific product categories include:
- Bedding essentials — Mattress toppers, comforters, sheet sets, pillows, and nail-free headboards starting at $89.99.
- Small-space storage & organization — Rolling carts, over-the-door organizers, underbed storage, and slim hangers.
- Everyday essentials — Laundry solutions, towels, shower caddies, first aid and mini kitchen electrics at $40 and under.
- Personal touches — Accent seating, storage ottomans, throws, LED lighting, memo boards, and décor.
The assortment is available at all Bed Bath & Beyond + The Container Store locations and online. Customers can also download an online move-in checklist. In addition, Kirkland's by Bed Bath & Beyond offers college-themed décor.
[READ MORE: Bed Bath & Beyond purchasing The Container Store for $150M]
"For a lot of us, college move-in is one of those moments you never forget. It's exciting, a little stressful, and usually comes with a very long shopping list," said Amy Sullivan, president of Bed Bath & Beyond, Inc. “Bed Bath & Beyond helped generations of families through that moment, and we're proud to do it again. We built this collection around real life. The things students actually need. The products parents don't want to forget. The little touches that make a dorm or apartment feel like home.”
Back-to-college is a big niche, with Williams-Sonoma recently rolling out Dormify as its 10th brand. Dormify offers a curated assortment of "functional" home furnishings for college students and young adults living or moving into dormitories and compact spaces.
Bed Bath & Beyond Inc. operates a brand portfolio including Bed Bath & Beyond, buybuy BABY, Overstock, Kirkland's Home and, upon completion of the merger, The Container Store, offering an integrated omnichannel experience including retail, home products, services, financing, protection and installation solutions.
