Hibbett Sporting Goods focuses on payment flexibility

Hibbett Sporting Goods Inc. is enabling customers to split payments in four.

The specialty athletic apparel retailer is offering the “Pay in 4” option with the Klarna Pay Later solution, which lets shoppers pay for purchases in four equal payments collected bi-weekly, with no interest or fees. The payments are automatically collected from the consumer's chosen method of payment – one installment at purchase and three further payments every two weeks.

"We offer premium athletic footwear and apparel and having the ability to split the payment up for these higher priced items is appealing to our customers," said Bill Quinn, senior VP of digital commerce, Hibbett Sporting Goods. "We are excited to increase the convenience of shopping with Hibbett by adding this additional payment option to our website."

The split payment initiative is one of several customer-facing enhancements Hibbett has implemented during 2019, including its' recent launch of same-day delivery. According to Klarna, other retailers who offer the 'Pay in 4' option have seen an increase in average order value, more conversion, and higher purchase frequency. 

Several other retail chains have recently deployed Klarna Pay Later and the Pay in 4 option. These include Abercrombie & Fitch, Rue 21, and H&M.

Headquartered in Birmingham, Ala., Hibbett Sporting Goods operates more than 1,000 Hibbett Sports stores nationwide, primarily located in small and mid-sized communities. Additionally, Hibbett owns and operates more than 100 City Gear specialty retail stores.