H&M gives customers another reason to join its loyalty club

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H&M gives customers another reason to join its loyalty club

By Marianne Wilson - 06/27/2019
Shoppers will soon be able to buy now, pay later at H&M stores in the U.S.

The fast-fashion giant and global payments provider Klarna are expanding their partnership to include U.S. market. The agreement, which includes H&M’s online and in-store channels, is designed to provide “frictionless and flexible payments.” It includes Klarna's 'Shop Now, Pay Later' option. It also includes a streamlined post-purchase experience for deliveries and returns.

The new feature, which will be available only to members of H&M’s loyalty program, will be managed through the next generation of the H&M app and H&M’s loyalty program. It is expected to go live in the U.S. this fall after it is implemented in Switzerland and the U.K. in the late summer.

In October, H&M announced it was making an investment in Klarna.

“Shopping at H&M should be convenient, relevant and inspiring and we are happy to soon offer fashion fans in selected markets a whole new way of paying their fashion finds,” said Daniel Claesson, head of business development at H&M Group. “Klarna has helped us develop an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop.”