Harmons, Sprouts, Rosauers enhance e-commerce with Instacart
Three independent supermarket chains are deploying a custom solution for digital grocery retailing.
Harmons Grocery, Rosauers Supermarkets and Sprouts Farmers Market are all rolling out or upgrading to Instacart Storefront Pro. Utah-based upscale supermarket chain Harmons Grocery and Northwest grocer Rossauers Supermarkets are implementing Storefront Pro for the first time, while fresh, natural and organic foods grocer Sprouts Farmers Markets is upgrading to the latest version.
These deployments follow an upgrade to the latest version of Storefront Pro from the Storefront solution by regional California and Nevada grocer The Save Mart Companies, which also rolled out the Instacart Caper Carts and FoodStorm solutions in April 2024.
[READ MORE: Save Mart rolls out Instacart in-store, digital solutions]
Instacart users have also been able to take advantage of the Sprouts store loyalty program when they shop via the Instacart app and website since August 2024.
"We’re looking forward to upgrading our digital commerce platform with Instacart Storefront Pro," said Marti Sunderlin, Rosauers chief marketing officer. "Storefront Pro will allow us to grow and monetize our digital presence with features that are offered, like the ability to build a customizable homepage and merchandising layouts, a fully branded mobile app to support customers in-store and at-home, and access to Carrot Ads to support our retailer media network."
Features of Instacart Storefront Pro include:
- Customizable storefront design with flexible merchandising layouts across surfaces.
- Native tools including weekly ad, recipes & shoppable content pages.
- Advanced customer search and filtering.
- AI-powered personalized product recommendations & substitutions.
- Access to Carrot Ads platform, enabling retailers to create retail media networks.
- Self-serve marketing tools for targeted promotional campaigns.
- Integration with third-party coupons and loyalty programs
- Analytics for data-driven decision making.
- Fulfillment options for delivery and pickup including labor.
- Dedicated support from Instacart.
"Retailers are increasingly recognizing the value of our advanced e-commerce solutions," said Alice Luong, director, e-commerce & retail media at Instacart. "Storefront Pro offers end-to-end control, from discovery through weekly ad integration and personalized recommendations, to seamless checkout with loyalty programs, and even fulfillment and customer care. This comprehensive approach allows retailers to create cohesive, branded experiences that truly resonate with customers. We're continuing to see retailers benefit from these enhanced online experiences and further connect with their customers.”
Harmons Grocery, which started as a single fruit stand in 1932 and now has more than 4,000 employees and 20 stores located throughout Utah. Rosauers serves the Inland Pacific Northwest, with over 20 stores located throughout Washington, Oregon, Idaho and Montana. Sprouts Farmers Market operates more than 415 stores in 23 states nationwide.
Headquartered in San Francisco, Instacart partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America.
