GNC strengthens order management capability

A leading vitamins and supplements retailer is compressing delivery times and optimizing order orchestration and fulfillment.

GNC is leveraging the cloud-based order management system (OMS) from enVista across its global network. As a result, the retailer is obtaining enterprise inventory visibility. GNC now has a single view of the customer, inventory, order, item, and payment across the enterprise, enabling it to better deliver a consistent, customer-centric brand experience across all channels and locations. 

GNC is also integrating with marketplaces, determining optimal inventory locations to fulfill orders for lower shipping and fulfillment costs, reducing out-of-stocks, improving margins, and elevating order throughput to handle peak season demands. In addition, the retailer has expanded its dropship program by 400% with enVista’s dropship solution. 

In response to the outbreak of the COVID-19 pandemic in March, GNC utilized enVista technology to deploy buy-online-pickup-in-store (BOPIS), curbside pickup/click-and-collect, and ship-from-store in a matter of two weeks in order to effectively respond to surging e-commerce orders. 

“Having an order management system is making the biggest impact on the retail industry right now,” said Chadwick Hamby, senior director of global e-commerce operations at GNC. “It is giving retailers like GNC the capability to leverage and source all inventory across channels and set tighter rules (balancing cost versus risk and reward). We can truly say that enVista’s Enspire order management system (OMS) has provided us with not only the above capabilities, but also the flexibility to pivot quickly and respond during COVID-19. And this has made a huge impact to our business success.”