Gibson to open 'Garage' store in Las Vegas next year
Gibson is bringing its immersive retail concept to Sin City.
The iconic guitar brand will open a 9,000-sq.-ft. Gibson Garage in 2027 at the Miracle Mile Shops on the Las Vegas Strip. The location will mark the brand’s fourth Gibson Garage location, and will follow the opening of Gibson Garage Miami, which is slated to debut on Sept. 10.
Gibson Garage Las Vegas will showcase the full Gibson family of brands, including Gibson, Epiphone, Kramer and more, in a highly-interactive and high-energy environment that brings together the brand's signature craftsmanship, rare and collectible guitars, live performances, music history, art and more. Visitors can pick up and play instruments, discover limited-edition and collectible models, experience the brand’s Made to Measure and Gibson Custom Shop craftsmanship up close.
The center of the store will feature a live stage and sound environment designed for artists' live performances, special events, exclusive showcases, product launches and more. The stage will create new opportunities for unexpected artist appearances and once-in-a-lifetime music moments, according to the company.
Gibson says another major centerpiece of the store will be a special Acoustic Murphy Lab Collection Room offering an “intimate and elevated” environment to experience Gibson's acoustic instruments.
Other highlights of the Las Vegas location will be the first-ever "Les Paul '59 Experience Room," a dedicated environment celebrating the legendary 1959 Les Paul Standard, described as one of the most coveted and influential electric guitars of all time. The space will include a lounge, immersive storytelling, vintage collections and a special area where guests can design and build their own ultimate Custom 1959 Les Paul guitar to take home.
"Las Vegas is one of the most exciting entertainment destinations in the world, and the Gibson Garage Las Vegas will be designed to meet that energy at full volume," said interim CEO Anne Rohosy, who has served in the role since chief executive Cesar Gueikian stepped down in late June. "This will be much more than a place to buy a guitar — it will be a place to play, discover, perform, connect and experience the Gibson legacy in a way that can only happen in Las Vegas. Building on what we've created in Nashville, London and Miami, Gibson Garage Las Vegas will take experiential retail, artist culture and music to an entirely new level."
The location will also feature the second Gibson Gallery, an art-forward cultural space and the second of its kind in the United States. The gallery will spotlight photography, visual art, music history, artist collaborations and iconic moments from Gibson's legacy, creating a space where art, music, design, storytelling and culture intersect, according to the company,
Gibson Las Vegas will boast a showroom designed as a private hub for Gibson artists, performers, creators, and industry partners. The space, which will serve as an exclusive gathering place before and after performances, special appearances, and Gibson events, will pay tribute to the mythology, craftsmanship, and cultural impact of the 1959 Gibson Les Paul, with wraparound couches, and an atmosphere that blends vintage luxury with rock ’n’ roll history.
[READ MORE: Gibson to bring 'Garage' retail experience to U.K.]
"Gibson is one of those brands that needs no introduction, and what they're bringing to Las Vegas is more than a store,” said Robert Buchanan, VP and general manager of Miracle Mile Shops. With live music, artists, history, and immersive experiences built into the space, Gibson Garage will give people a reason to visit Miracle Mile Shops just to be part of it. There couldn't be a better city for Gibson Garage than Las Vegas, or a better location in Las Vegas than Miracle Mile Shops."
