Skims debuts in U.K. with London flagship
The shapewear brand co-founded by reality TV superstar and entrepreneur Kim Kardashian has landed across the pond.
Skims opened its first standalone U.K. flagship store in London on July 23. Spanning 12,000 square feet, the Regent Street store space marks the brand’s largest retail location in Europe.
Designed by New York City-based firm Rafael de Cárdenas Ltd., the London flagship welcomes visitors with a monumental Vanessa Beecroft sculpture set before moving through interconnected open-plan spaces, featuring curved forms, refined architectural details, tactile materials and immersive product displays.
[READ MORE: First Look: Skims adds to footprint with Chicago flagship]
“Our flagship stores play an important role in how customers experience Skims beyond the product,” said Jens Grede, co-founder & CEO of Skims. “Opening on Regent Street is a significant milestone for the brand and reflects our continued investment in creating immersive retail destinations in the world’s leading shopping cities.”
Skims says the London space brings together the brand’s signature collections and seasonal launches across underwear, shapewear, loungewear, menswear, accessories and NikeSkims, offering its most comprehensive assortment in the U.K.
The opening is part of Skims’ accelerating international retail expansion. The brand opened its new 6,200-sq.-ft. Dubai Mall flagship this week, marking the brand’s second retail location in the United Arab Emirates. Skims also recently announced launch of the brand in India, where its first stores are planned for Delhi and Mumbai.
"London has always been one of the most inspiring fashion cities in the world to me, so opening our first U.K. flagship on Regent Street feels especially exciting,” said Kardashian, who also serves as the brand's chief creative officer. “I'm so proud of the space we've created and can't wait for our customers to experience it."
Founded in 2019, Skims operates more than 25 stores worldwide. Its products can also be found in select department stores including Nordstrom, Saks Fifth Avenue and Bloomingdale’s.
