Gibson to bring immersive 'Garage' retail concept to Miami
An iconic guitar brand is expanding its retail footprint with an immersive new store.
Gibson Garage Miami will open to the public on Sept. 10 in the city’s Wynwood Art District. The location will be Gibson’s third global retail and experience destination behind Gibson Garage Nashville, the company's global flagship store, and Gibson Garage London, its first store outside of the United States.
Inside the 8,000-sq.-ft. store, Gibson will showcase more than 500 guitars from the Gibson family of brands – including Gibson, Epiphone, Kramer, MESA/Boogie, Maestro, KRK and Gibson Amplifiers. Overhead, a moving conveyor belt of guitars pays homage to the Gibson finishing process, which the brand says symbolizes the journey from “creation to connection.”
[READ MORE: Gibson to bring 'Garage' retail experience to U.K.]
At the center of Gibson Garage Miami is a live performance stage that will host regular artist performances, intimate showcases, album release events, community programming, and special appearances from both legendary musicians and emerging artists.
The location will also debut the first stateside Gibson Gallery art installation, spotlighting photography, street art and iconic moments in music history.
"Retail is no longer just about what people buy – it's about what they feel, discover, and become part of,” said interim CEO Anne Rohosy, who has served in the role since chief executive Cesar Gueikian stepped down in late June. “Gibson Garage Miami represents the next evolution of that idea: an immersive music destination in one of the world's most vibrant cultural cities.”
Gibson Garage Miami will also offer the Gibson Custom Made to Measure program, where guests can work with Gibson Garage Pros to design their dream guitar from the ground up, selecting wood tops, neck profiles, pickups, hardware, finishes, and aging techniques from the Gibson Custom Murphy Lab. Each Made to Measure guitar is handcrafted by Gibson Custom artisans in Nashville, Tenn.
Gibson, which was founded in 1894, added that additional grand opening festivities and featured artists for the Sept. 10 event will be announced soon.
“Whether you're a lifelong Gibson player, an emerging artist, or someone picking up a guitar for the first time, this is a place where music feels welcoming, inspiring and real,” added Rohosy. “Miami is a city with music in its DNA – defined by energy, creativity and global rhythm – making it the perfect home for the next chapter of the Gibson Garage experience."
