Gibson Inc. CEO to step down; interim chief named
An iconic guitar brand is on the hunt for a new chief executive.
Cesar Gueikian will depart from his role as president and CEO of Gibson Inc. and transition into a new role as strategic advisor to the board, effective July 31. The company says he will remain actively involved at Gibson, focusing on his work with the company's artist community as global artist ambassador and serving as a strategic thought partner to the leadership team.
Gueikian has served as CEO of Gibson since July 2023. He joined the brand as chief merchant officer in October 2018. Gibson credits Gueikian with “championing a quality‑and product-first mentality” during his tenure as CEO, while strengthening the company’s relationship with its artist community.
Anne Rohosy, Gibson's chief commercial officer, will serve as interim president and CEO while the board works with a leading executive search firm to identify a permanent successor. Rohosy joined Gibson in 2021 and was named chief commercial officer in 2025. She now oversees the company’s global commercial strategy across wholesale, direct‑to‑consumer and retail channels.
Prior to joining Gibson, Rohosy spent more than six years at Levi Strauss & Co. as executive VP, Americas, and before that spent more than 14 years at Nike.
“For 13 years, Cesar has poured his passion, creativity, and relentless commitment into Gibson,” said Nat Zilkha, executive chairman of Gibson’s board of directors. “On behalf of the board, we thank Cesar for his transformative leadership and the important role he has played in rebuilding the foundation of the company. Cesar came to us ready to step back from the day-to-day operating role and focus his energy where he has always been most passionate – working directly with artists and being close to the music.”
[READ MORE: Gibson to bring 'Garage' retail experience to U.K.]
Founded in 1894 and headquartered in Nashville, Tenn., Gibson operates flagship stores in Nashville, Miami and London.
