First Look: DTC brand Povison makes physical debut with LA store
A direct-to-consumer furniture brand is making its brick-and-mortar debut.
Sacramento, Calif.-based Povison will open its first flagship retail store in the West Hollywood neighborhood of Los Angeles on June 27. First announced in April, the 6,800-sq.-ft. store on La Brea Avenue follows the brand’s successful Los Angeles pop up on Melrose Avenue in November 2025.
The store will feature an array of Povison’s “future-forward furnishings” for every space, giving customers the opportunity to interact with products and shop best-selling items. Founded in 2020, the brand’s products include sofas, tables, TV stands, chairs and more. Products arrive at consumers' doors fully assembled.
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Image courtesy of Povison. -
Image courtesy of Povison. -
Image courtesy of Povison.
“While we built Povison online, it’s always been intended for real homes and lived-in spaces,” says Ayden Lin, founder of Povison. “The opening of our flagship store brings this vision to life, creating a physical touchpoint for our customers to see how Povison seamlessly fits into their lives. The entry into physical retail marks the beginning of an explosive growth phase for us, and we plan to expand to other markets following Los Angeles.”
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To commemorate the store’s official opening, Povison Los Angeles will be hosting a public celebration on June 27 from 2:00 to 6:00 p.m. The event will feature a series of interactive on-site experiences with exclusive product giveaways, including some of the brand’s best-selling sofas.
