Kleinfeld Bridal to launch first-ever jewelry line — on Amazon

A 70-year-plus brand is venturing into a new category.

Kleinfeld, whose famed New York City showroom is the setting for TLC's popular “Say Yes to the Dress” show, is launching its first-ever jewelry line — on Amazon.  The collection will feature fashion jewelry and hair accessories for bridal and beyond, including coming-of-age celebrations, birthdays, weddings, proms and special occasions. 

The new collection was made in partnership with Centric Brands, a global lifestyle brand collective for apparel and accessories. It will include more than 80 products, including necklaces, bracelets, earrings and hair accessories. Prices will range from $35 to $295.

According to a report by Women’s Wear Daily, Amazon is the world’s number-one bridal registry.

"Our customers travel to our iconic Kleinfeld NYC showroom from all over the world for the experience of a lifetime,” said Marissa Rubinetti, COO, Kleinfeld. "Through this new product category, we are bringing that magic of Kleinfeld to even more customers -beyond bridal and directly to your doorstep.”

Founded in 1941, Kleinfeld is the world's most famous and largest luxury bridal retailer, with a 35,000-sq.-ft. flagship in Manhattan’s. Chelsea neighborhood.