Fabletics in new store push — in U.S. and abroad
Fabletics has ambitious expansion plans at home and aboard as it seeks to double its revenue.
The digitally-native, tech-savvy activewear brand is accelerating its global growth strategy with plans to triple its international footprint in 2026 and open approximately 20 new stores over the next 12 months. The expansion will bring Fabletics into several new markets throughout this year and next, including India, the UAE, Colombia, Peru and across Central America.
The international expansion complements the retailer's ongoing growth at home. Fabletics plans to open 25 U.S. stores during the next 12 months.
The company is expanding after a milestone year during which its surpassed $1 billion in net revenue. Fabletics said it is looking to double revenue and quadruple EBITDA during the next five years.
In November 2025, Fabletics opened its “next-generation” store at Westfield Century City shopping center in Los Angeles. Powered by Fabletics’ proprietary technology and AI, the 3,300-sq.-ft. store includes smart fitting rooms with “first-of-its-kind” technology that automatically logs items into customer profiles, tracks preferences and offers tailored product suggestions based on in-store availability.
"Retail has become an increasingly important growth driver for our business," said Adam Goldenberg, co-founder and CEO of Fabletics. "As our retail model continues to deliver strong results in the U.S., we're confident it can scale globally. This expansion will allow us to reach more customers, grow the Fabletics brand and create long-term value."
Fabletics said its international growth is driven by a disciplined approach to market expansion and a commitment to “delivering a consistent brand experience for customers around the world.”
[READ MORE: Fabletics tracks in-store inventory with RFID, mobile app]
"As we enter new countries and scale our business globally, we're focused on entering the right markets, leveraging local expertise and tailoring our approach to meet the unique needs of each region, while staying true to the Fabletics brand," said Meera Bhatia, president of Fabletics.
Founded online in 2013 and headquartered in El Segundo, Calif., Fabletics has 137 stores, including 126 in the U.S.
