EXCLUSIVE: Chocolate Chocolate Chocolate Company integrates operations

A family-owned retailer and wholesaler of small-batch handcrafted chocolates is gaining a unified view of its business with Oracle Netsuite.

Chocolate Chocolate Chocolate Company operates an e-commerce site and seven brick-and-mortar stores, and as a wholesaler supplies 3,000 stores of other retailers including Whole Foods, Barnes & Noble, The Fresh Market, World Market and Bed Bath & Beyond. The company exclusively shared its migration to an Oracle Netsuite enterprise cloud platform with Chain Store Age.

During the COVID-19 pandemic, the company saw its wholesale business slow down but e-commerce sales explode as online orders grew 160% between 2019 and 2022 as orders increased from around 200 to nearly 1,500 a day. In addition, Chocolate Chocolate Chocolate is currently planning to add 35,000-sq.-ft. to its manufacturing facility and add a storefront that will serve as a tourism welcome center, event space and café.

The company had previously utilized an ERP tool that was designed for wholesale manufacturing and had difficulty managing the full scale of its omnichannel operations. Once direct-to-consumer orders surpassed 100,000 per year, Chocolate Chocolate Chocolate Company knew it needed to upgrade its outdated and disconnected order management and ERP systems that obstructed a full, unified view of the business.