ECOMMERCE

As demand for American baby products increases among Chinese shoppers, Babyhaven not only saw an opportunity, it ran with it.   Babyhaven is an online retailer of baby and children’s merchandise in the United States. Like other brands however, the company is feeling pressure from competitors like Amazon, Walmart, and other traditional category retailers, such as Babies “R” Us, that can not only compete on price, but can offer speedier delivery windows.   

Two specialty retailers are hoping to get more customers on board with e-gifting.    Lily Pulitzer and Vera Bradley have joined Loop Commerce’s e-gifting service and platform, GiftNow.   

Online retailing is on an upward trajectory that shows no sign of slowing.   In fact, the segment is expected to grow at a compounded annual growth rate (CAGR) of close to 16% between 2017-2021, according to a research forecast from Technavio.  

The message is clear: Amazon wants to furnish its shoppers’ homes.   The online retailer has made a strong commitment to the furniture category by expanding its merchandise assortment and custom designs. Now it is giving the category even more attention, according to sources that said the Amazon is building at least four massive warehouses focused on fulfilling and delivering bulky items, MarketWatch reported.  

Target Corp. is taking a cue from Hollywood to help shoppers create the living room of their dreams.   The discounter is using the same type of computer generated imagery that figures in movie blockbusters to create a 360-degree, virtual reality-like experience on its website. And it’s shoppable.   

The free shipping wars seem to be heating up again.   In a posting on its website, Amazon said it has lowered its free shipping minimum for non-Prime members on eligible items to $25. Merchandise will be delivered in five to eight business days.   It’s the second time this year that Amazon has made it easier for shoppers to qualify for free shipping. In February, the online giant reduced its minimum order amount from $49 to $35.