ECOMMERCE

Amazon is giving shoppers another reason to sign up for Prime—and a reason not to use credit cards.   The online giant is launching a new program, called Amazon Prime Reload, that allows Prime members to earn 2% bonus every time they reload their Amazon gift card balance with cash from their checking account and debit card. The bonus is given in the form of rewards that can be used to make purchases on Amazon.   

Blue Nile has a new chief executive.   Jason Goldberger was named the online retailer’s new president and CEO. He will replace Harvey Kanter, who will remain on the company’s board as chairman.  

Target upping its mobile game.    In a move that will eliminate customer confusion over the retailer's two separate apps, the discounter will move its Cartwheel savings app into the main Target app. The integration will happen this summer.  

Approximately 80% of low-income households will not opt for Amazon's new discounted Prime program.    That's according to a broadlines and hardlines retail report by Gordon Haskett Research Advisors analyst Chuck Grom, which looks at Amazon, Walmart, Dollar General and Dollar Tree as Amazon announced discounted Prime membership for those on federal assistance. Here are excerpts from Grom's report:   

Ikea is getting in on the online marketplace game.   The home furnishings giant is embarking on a test that will focus on selling its products on websites other than its own. This move will get merchandise in front of more online customers, according to Reuters.  

More U.S. online shoppers are buying items from international retailers. To compete against these lower prices, U.S brands to step up personalization efforts.  

E-commerce sales may be hitting all-time highs, but the key to success is seamless online returns processes.   This was according to “Making Returns a Competitive Advantage,” a re-port from Navar. The report is based on responses from 700 U.S. con-sumers who returned an online purchase in the past 12 months.  

Walmart is once again raising the stakes in the online grocery game.   In another move that takes a direct hit at AmazonFresh Pickup, the discounter quietly began testing an automated kiosk at a single store in Oklahoma. The 20-ft.-by-80-ft. kiosk, which resides in the parking lot at the Walmart Super Center in Oklahoma City, is fulfilling hundreds of grocery orders placed by customers who shop online or through their mobile browser, according to The Oklahoman.