Report: Online giant operates 19 private-label brands

Amazon has a stronger foothold in the private-label market than some may realize.



Besides its AmazonBasics house line, which includes small items from iPhone chargers, to batteries, power strips, the online giant is selling products across a wide array of categories. Specifically, Amazon features approximately 19 company-owned brands that are exclusively available on Amazon, reported Quartz.



According to the report, the lines span men’s, women’s and children’s apparel, men’s shoes, cosmetics, tools, tech accessories, fresh and frozen food, lingerie and underwear, baby goods, consumer goods, linens, spare parts and furniture. However, only one brand — Pinzon, a bedsheets and towel brand — reveals that it’s an Amazon product. The only indication that these other “secret” brands might have an affiliation with Amazon is that they are “exclusively for Prime members.”



Amazon also has at least 10 more trademarks in the works — meaning other private label lines may be on the way. These include household goods, leather goods, baby products, car products, makeup, motor homes and music services, the report said.



According to Quartz’s list, there are also trademarks for handbags. Products under this pending trademark could coincide with Amazon’s new private label shoe and handbag line. Called The Fix, the line comprises trendy designs, including satin slides, colorful sneakers and mules, studded flats, and floral-embellished boots, among other looks.



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