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Study: Even mature retailers miss the mark on unified commerce
Despite retailers’ efforts to deliver sophisticated shopping experiences, crucial gaps between digital and in-store touchpoints still exist. That's according to “The State of Omnichannel Commerce: A Mystery Shopping Study.” The report, from Kibo, assessed the personalization and omnichannel sophistication across 30 popular and growing retailers’ desktop, mobile and in-store buying touchpoints. -
Beleaguered brand making comeback
American Apparel’s website has been hinting about a summer relaunch for some time — now its parent company is making good its promise. Gildan Activewear, which purchased the specialty retailer at a bankruptcy auction earlier this year, is preparing to relaunch the brand’s e-commerce website, according to Bloomberg. However, this is only the first project on its list of retail plans.