ECOMMERCE

Walmart has officially gone live with voice shopping on the Google Home platform.   As it was announced back in August, the discounter is partnering with Google to allow its customers to shop for Walmart items through voice via Google Assistant, the search giant's online shopping platform that lives on its smart speaker. On Wednesday, the partnership went live, with more than two million Walmart items available through voice.   

Destination Maternity is making it easier for its customers to connect with the brand.   The maternity clothing retailer transitioned from a custom e-commerce platform to Salesforce Commerce Cloud, with the help of global commerce provider Lyonscg. The transition enabled the chain to launch customized mobile sites for its Motherhood, Motherhood Canada, A Pea in the Pod and Destination Maternity brands. All sites feature more intuitive navigation, improved site merchandising and on-site search, and easier check out.   

Online-only retailers may be taking a toll on omnichannel companies, but traditional companies are finding ways to fight back.   This was according to “Brick-and-Mortar Retailers Fight Back: Winning Strategies to Compete with Online-Only Players,” a report from Applied Predictive Technologies (APT).  

As Whole Foods Market continues to slash prices at its stores, the chain is attracting competitors’ shoppers — including those from Walmart.   This was according to “Competitive Impact of Lower Prices at Whole Foods,” a report from data intelligence firm Thasos Group.   

Amazon is exploring its next grocery opportunity — but not in the United States.    The online giant is looking for physical store locations in France, especially Paris. French newspaper Le Monde, which first broke the story, said Amazon has approached various French supermarket operators — including Groupe Casino, Intermarche and Systeme U — about setting up distribution deals or making an acquisition in the country, according to CNBC.  

Starbucks Corp.’s online store has officially closed its virtual doors.   The e-commerce site, which sold Starbucks’ branded merchandise — from mugs and coffee brewers to coffee, tea, and flavored syrups — shut down on Sunday, Oct. 1. The coffee giant decided to close the online store to focus on integrating its physical and digital channels, and to establish stores as destinations, according to Business Insider.  

Toys “R” Us is adding a new customer touch-point that it will use to get merchandise into shoppers hands faster.  

Silver Jeans Co.’s newest service solves one of female consumers’ most dreaded tasks — shopping for jeans.   By partnering with Fitcode, a fashion-data company that specializes in women's denim, Silver Jeans Co. now has a way to deliver a personalized, fit-focused shopping experience. Integrated on the retailer’s e-commerce site, the service allows consumers to take a fit quiz, and then shop personalized style recommendations tailored to their unique body types.