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Dunkin’ opens pop-up you can’t go ‘inside’

People wearing Dunkin' products

Dunkin’s new promotional holiday pop-up occupies virtual space.

The coffee retailer has opened “Dunkin’ Shop,” a limited-time online pop-up store that offers an assortment of exclusive holiday gifts. Limited edition merchandise, which will not be sold elsewhere, includes apparel items such as sweaters, pajamas and joggers; as well as accessories like scrunchies, a fanny pack, and an electric guitar. One exception is specially branded “Dunkin’ Wrappin’” gift wrapping paper – the first 100 customers to purchase a dozen donuts at participating stores nationwide starting Nov. 14 will receive a free sheet.

Dunkin' designed its online holiday pop-up in partnership with design-led creative company Jones Knowles Ritchie (JKR). The merchandise was produced by Bamko, a branded merchandise firm based in Los Angeles. While all holiday items are only available while supplies last, Dunkin’ plans to bring Dunkin’ Shop back for the 2020 holiday season. 

In the meantime, the retailer is offering a variety of other holiday gifts at participating stores across the country, including ornaments, lip balm, and discounted holiday packages of ground coffee and coffee pods.

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