DoorDash launches new suite of tools for advertising partners
DoorDash is introducing several new solutions aimed at CPG brands participating in its retail media network.
The on-demand delivery platform is rolling out five new formats, partnerships and solutions to assist advertisers that are part of its DoorDash Ads retail media network:
New spotlight ad format
A new premium homepage placement gives advertisers a rich, immersive environment designed to drive discovery at key moments of intent. According to DoorDash, the new format has delivered 2x higher click-through rates than banners in early testing.
Scaling offsite with Symbiosys
Symbiosys, an advertising platform DoorDash acquired in June 2025, supports offsite and onsite ads across the Americas, Europe-Middle East-Africa, and Asia-Pacific regions in formats including search, social, and display with closed-loop measurement without the existing technology stack needing to be rebuilt.
[READ MORE: DoorDash acquires ad platform, releases new AI ad tools]
LiveRamp clean room measurement
A new partnership with LiveRamp enables privacy-centric measurement that matches advertiser data with DoorDash data, surfacing incremental reach and campaign impact.
Enhanced smart campaigns
Now supporting buy-one-get-one-free in addition to “spend X, get Y” promotions, DoorDash Smart Campaigns automatically manage consumer targeting, discounts, and campaign limits within the merchant portal — dynamically adjusting in real time to reduce manual optimization.
Auto-bidding with minimum return on ad spend (ROAS)
Auto-bidding now supports a minimum return on ad spend target for CPG advertisers, using machine learning to optimize bids in real time.
"Consumers come to DoorDash ready to buy, and that's a fundamentally different opportunity for advertisers than most platforms can offer," said Toby Espinosa, VP of ads at DoorDash. "Every order starts with an occasion — a Friday night, a birthday, a last-minute grocery run. We've built a platform around those moments, and now we can help businesses of every size reach consumers in them and measure what's working."
Founded in 2013, DoorDash has expanded to more than 40 countries. Across DoorDash, its international arm Wolt , and its U.K. subsidiary Deliveroo, the platforms now support more than 400,000 advertisers.
