Digital women’s fashion retailer Oh Polly AI-enables search
Oh Polly is driving conversions and higher purchase values by enhancing its search functionality with artificial intelligence capabilities.
The U.K.-based online retailer of women’s fashion items is leveraging the AI-native Algolia search platform to create an optimal search experience for its global customer base. The company has deployed the solution on its search bar, as well as on its Tapcart Shopify e-commerce app through a custom screen.
A dynamic re-ranking feature transforms Oh Polly’s search results by automatically enhancing relevancy without the need for manual intervention.
In addition, search sessions now drive 20% of revenue for the company since it has implemented the Algolia search platform. Oh Polly shoppers using Algolia’s AI-powered search convert at 3.5x the rate of non-users, with an average purchase value 172% higher and a bounce rate that is 144% lower than that of customers not utilizing AI-based search.
Other positive metrics stemming from the retailer’s upgrade of its search experience include search usage increasing by 30 to 40%, a 5% increase in click-through-rates, and a 7.1% increase in revenue.
"At Oh Polly, we’re dedicated to offering customers something a little bit extra, and we knew our search experience had to embody that same commitment," said Lauren Muir, product owner at Oh Polly. "In just six days, Algolia transformed our search performance, driving significant improvements across our key metrics and taking our customer experience to the next level."
Provided extra time as a result of the automated search re-ranking function, the Oh Polly e-commerce team now focuses more on obtaining insights from Algolia customer search data that were previously out of reach. This provides real-time customer feedback Oh Polly leverages to track how customer shopping behaviors are evolving and fine-tune the customer journey.
"Oh Polly exemplifies what’s possible when a forward-thinking brand harnesses cutting-edge AI search technology," said Bernadette Nixon, CEO, Algolia. "We’re excited to see how this partnership evolves as Oh Polly grows and pushes the bounds."
Global British athletic retailer JD Sports is also deploying the Algolia AI search solution in an effort to provide customers with more accurate and relevant search results on its e-commerce sites.
[READ MORE: JD Sports revamps search functionality with AI]
The Algolia solution delivers vector-based search at a much wider scale than previously available, which JD Sports expects will enable it to obtain a new set of revenue analytics and data.
