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JD Sports revamps search functionality with AI

JD Sports Canada logo
JD Sports is implementing AI-based search technology.

A global British athletic retailer is AI-enabling its online search capabilities as part of a broader modernization and re-platforming initiative.

JD Sports is implementing the Algolia AI search solution in hopes of providing customers with more accurate and relevant search results on its e-commerce sites. The Algolia solution will deliver vector-based search at a much wider scale than previously available, which JD Sports expects will enable it to obtain a new set of revenue analytics and data.

[Read more: JD Sports Canada pursues digital transformation]

The Algolia AI search rollout is a key component of JD Sports’ overarching effort to maximize revenue through retail media networks. The retailer is utilizing an application protocol interface-based strategy which enables swift adaptation and integration of diverse applications and services, so the API-first development model used by Algolia was a major consideration in its selection.

APIs also fit into JD Sports’ composable architecture, a cloud-based collection of integrated, best-of-breed solutions that communicate with each other and act as a customized technology ecosystem. 

In particular, leveraging APIs within its composable strategy enables JD Sports to create modular, interchangeable components which it hopes will streamline the development process, promoting further innovation and flexibility.

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"We are excited to embark on this journey with Algolia as a strategic partner in our modernization and re-platforming efforts," said Arianne Parisi, executive VP chief digital officer at JD Sports. "By leveraging Algolia's cutting-edge AI technology, we aim to provide our customers with a seamless and personalized shopping experience, whether they engage with us online, in one of our 3,400-plus stores, or through other channels."

"The collaboration between JD Sports and Algolia signifies a commitment to staying at the forefront of e-commerce innovation," said Bernadette Nixon, CEO of Algolia. "As JD Sports executes its comprehensive modernization strategy, the implementation of Algolia's AI search solution is expected to contribute significantly to the company's growth and competitiveness in the digital retail landscape."

Established in 1981 in England, JD Sports is a multichannel retailer of branded sports and casual wear with over 3,000 stores in 32 territories worldwide.

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