David’s Bridal expands ‘store of the future' to greater Boston area
David’s Bridal has opened the second location of its new, luxe retail format.
The retailer unveiled the new concept, called Diamonds & Pearls By David’s Bridal, in May, in Delray Beach, Fla. It recently opened a second location, at Wayside, an open-air shopping center in Wayside, Mass. Locations for additional Diamonds & Pearls stores will be announced in 2026.
Diamonds & Pearls is designed to transform the traditional bridal experience into an elevated and personalized journey that bridges the gap between affordable luxury and high-end couture. The boutique-styled space has an intimate, refined atmosphere that blends the hospitality of a high-end bridal salon with cutting-edge technology, AI and content innovations.
Interactive touchscreens powered by Shopify POS brings David’s full inventory to life in-store, enabling real-time exploration of dresses, accessories and shoes.
The store offers an edited selection, including exclusive designer collections, with approximately one-third of the SKUs typically found in a David’s Bridal store. In addition to bridal fashions, selection also covers mother-of-the-bride/groom and bridesmaid styles, jewelry, shoes and other accessories. It also offers in-house alterations.
“The response to our first Diamonds & Pearls store has been nothing short of extraordinary, and we’re thrilled to bring this elevated experience to Burlington, said Kelly Cook, CEO of David’s Bridal. “This concept represents the future of bridal retail, where curated fashion meets innovation, and every bride receives the individualized attention she deserves. Expanding Diamonds & Pearls into the greater Boston area allows us to continue redefining how brides discover and shop for their dream dress, blending the intimacy of a boutique with the scale and expertise only David’s can deliver.”
In September, David's Bridal and WHP Global, owner of the Vera Wang fashion brand, formed a strategic partnership naming David’s Bridal as the global producer and retailer of Vera Wang Bride.
David’s Bridal has more than 190 stores across the U.S., Canada, and franchise locations in Mexico.
