David's Bridal partners with Vera Wang for exclusive collection of gowns — and more
David’s Bridal and Vera Wang have reunited.
The specialty retailer and WHP Global, owner of the Vera Wang fashion brand, have formed a strategic partnership naming David’s Bridal as the global producer and retailer of Vera Wang Bride, a premium collection of wedding gowns and bridesmaid dresses, with wedding invitations and stationery to follow. The partnership marks the creation of "Vera Wang Bride" world, available exclusively at David’s Bridal.
Beginning in 2026, David’s Bridal will oversee full production of the Vera Wang Bride bridal collection, uniting Vera Wang’s iconic style with David’s vertically integrated design and manufacturing network. By managing every step in-house — from sketch to final stitch — David’s Bridal ensures quality, consistency, and speed, giving brides greater accessibility and faster delivery without compromising the artistry and impeccable detail for which the Vera Wang brand is known, the company said.
Vera Wang Bride will be available nationwide in all David’s Bridal stores and online. (The Vera Wang Haute business will continue to be operated independently by designer Vera Wang, offering custom couture bridal gowns and red-carpet couture.)
This is not David Bridal’s first collaboration with Vera Wang. In 2010, Wang signed an exclusive licensing deal with the retailer for White by Vera Wang, which ended in 2020 amid the pandemic.
“Vera’s ability to balance fashion duality — intensely sensual artistry with rock and roll edge — parallels David’s new strategic vision as we innovate, modernize, and reimagine our brand,” said Kelly Cook, CEO of David’s Bridal. “We revere this opportunity, as the world’s largest bridal manufacturer and leader in bridal retail, to take Vera’s cherished and iconic Vera Wang Bride brand into its next chapter. We’re talking about everything from wedding gowns and invitations to bridesmaid dresses, accessories, and even wedding planning with Vera Wang Bride x Pearl Couture, all in one place.”
The partnership will introduce “Vera Wang Bride x Pearl Couture,” a tailored edition of David’s Bridal's AI wedding planning tool, knows as Pearl Planner, tailored for upscale weddings. Pearl Couture will provide high-end wedding planners and their brides access to David’s AI-powered planning tools and resources including custom Vera Wang Bride themed planning dashboards, invitations, wedding websites, and curated vendor recommendations.
[READ MORE: David's Bridal launches agentic AI wedding planning tool]
David’s Bridal has more than 190 stores across the US, Canada, and franchise locations in Mexico.
