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The Container Store to accept Bed Bath & Beyond coupons; to open online college shop

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The Container Store is targeting the college market (Photo: Business Wire)

The Container Store is ready to help consumers get rid of coupons from a retailer that has started store closing sales.

The Texas-based home storage and home goods retailer on Wednesday said it would offer a 20% discount off any single item (through May 31, 2023) for customers who bring a competitor's "blue coupon" to any store location.  The Container Store didn't mention the name of the competitor. But the move comes days after Bed Bath & Beyond — famed for its legendary 20%-off blue coupons — filed for bankruptcy and said it would no longer accept its signature coupons as of Wednesday, April 26, when store closing sales were stated to begin. 

In a release announcing the news,  The Container Store referenced "recently announced retailer closings."

In other Container Store news, the retailer wants to be the “big retailer on campus” for the upcoming collegiate academic year.

The Container Store Group Inc. is expanding its college offering by opening a centralized online shopping space for students heading to college. New products in The Container Store’s college shop will be available starting in May 2023. The assortment will include coffee makers, water pitchers, fans, irons, table lamps, sleep machines, diffusers, blenders, bedding, and travel bags and luggage.

Customers can sign up for special college shop savings throughout the summer via text or online. The first multi-use offer, 25% off an entire ticket, will be available on May 13.

[Read more: Container Store launches new app, loyalty program]

In addition, through Sept. 4, 2023, collegiate customers can schedule a future store pickup at a brick-and-mortar location near their college or university via in-store visit or phone call. The Container Store will also offer a 20% discount off any single item through May 31, 2023, for customers who bring a competitor’s coupon to any store location.

“We are excited to unveil a refreshed and expanded product offering for students and parents this college season," said Stacey Shively, chief merchandising officer of The Container Store. “We believe the transformation of our college offering will attract new customers, and we can't wait for them to experience the new and innovative products we have curated, from dorm essentials to fun and functional gifts for graduates.”

Retailers digitally target college students

The Container Store is not the only retailer to provide online retail services specially designed for college students. Barnes & Noble College, a subsidiary of Barnes & Noble Education Inc., will launch a digital portal called First Day Complete at University of North Carolina at Charlotte (UNC-Charlotte) I time for the fall 2023 academic semester.

The digital “concierge service” (as Barnes & Noble Education calls it) will deliver all course materials on or before the first day of class. This will include all required textbooks, lab manuals, access codes, digital materials and electronic books in a bundle.

And for the past several years, Amazon has offered Amazon Off-to-College, a dedicated section of the site with a wide range of student-oriented products.

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