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PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

Chicago -- E-commerce and digital marketing company Acquity Group announced Monday social media findings that revealed the vast majority of retailers don’t respond to customer tweets.
 
The 2012 Brand eCommerce Audit evaluated Interbrand's 2012 Best Retail Brands on customer engagement across major digital channels, including big browser, social and mobile.
 

Armonk, N.Y. -- IBM reported Tuesday that online spending surged 30.3% year-over-year on Cyber Monday, an all-time high.

Mobile shopping rose 70% over the prior year.

As part of IBM’s Smarter Commerce initiative, the IBM Digital Analytics Benchmark revealed the following additional Cyber Monday key findings:

New York -- According to a report by IBM, U.S. shoppers took full advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7% growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad.

The data is the result of cloud-based analytics findings from IBM.  

Other findings of the IBM Digital Analytics Benchmark revealed the following trends:

New York -- Results of the 16th annual Brand Keys Loyalty Leaders survey released Friday revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.

NEW YORK — JCPenney has asked a New York Federal court to dismiss a lawsuit filed by the visual merchandising firm Hudson + Broad over the Plexiglass LED square frame used in the chain’s new “Fair and Square” branding campaign, Women’s Wear Daily reported.