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  • RadioShack woos younger consumers with Beats By Dr. Dre

    FORT WORTH, Texas — RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.

     

    The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.

     

  • Dr Pepper’s “/1” campaign celebrates individualism

    PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

  • Study: Top retailers leave 73% of customer tweets unanswered

    Chicago -- E-commerce and digital marketing company Acquity Group announced Monday social media findings that revealed the vast majority of retailers don’t respond to customer tweets.
     
    The 2012 Brand eCommerce Audit evaluated Interbrand's 2012 Best Retail Brands on customer engagement across major digital channels, including big browser, social and mobile.
     

  • IBM: Cyber Monday numbers reach all-time high

    Armonk, N.Y. -- IBM reported Tuesday that online spending surged 30.3% year-over-year on Cyber Monday, an all-time high.

    Mobile shopping rose 70% over the prior year.

    As part of IBM’s Smarter Commerce initiative, the IBM Digital Analytics Benchmark revealed the following additional Cyber Monday key findings:

  • IBM reports mobile commerce drives online weekend sales

    New York -- According to a report by IBM, U.S. shoppers took full advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7% growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad.

    The data is the result of cloud-based analytics findings from IBM.  

    Other findings of the IBM Digital Analytics Benchmark revealed the following trends:

  • Apple, Amazon lead loyalty list

    New York -- Results of the 16th annual Brand Keys Loyalty Leaders survey released Friday revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

  • Duracell, Patrick Willis tell consumers 'Trust Your Power'

    BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

  • What social media can tell you about grocery shoppers

    You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.

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