Wayfair LLC

Despite posting a loss for the second quarter, Wayfair’s brand continues to gain traction and square off against competitors.   For the second quarter ended June 30, the home decor and furnishings e-retailer narrowed its net loss to $38.9 million from $48.3 million in the same period a year ago. It also posted a smaller-than-expected second quarter loss of 26 cents per share, beating analyst expectations of 46 cents per share, according to FactSet.  

Wayfair is making it easy for customers to emulate decor trends from one of cable television's most popular series.    Wayfair is collaborating with HGTV home improvement and house flipping series “Brother vs. Brother.” The popular show features siblings Jonathan and Drew Scott competing to see who can make the biggest profit when flipping renovated properties. The Wayfair-HGTV partnership will enable viewers to shop the looks featured on the show directly on Wayfair.  

Wayfair is streamlining the way its shoppers navigate its vast online catalog as they search for specific looks.    The retailer launched “Search with Photo,” a new feature that leverages artificial intelligence to make it easier for shoppers to find their desired furnishings. Shoppers can now simply snap a photo to find and purchase specific products that match the looks they see and love.   

Pure play home furnishings retailer Wayfair is citing one digital channel in particular as serving as a major growth driver.

According to Wayfair, 35% of all orders in third quarter 2015 were placed on mobile devices. In addition, a majority of traffic to Wayfair now occurs on phones and tablets. Phone traffic in particular has been sharply rising throughout 2015 as customers switch from PCs and even tablets.

Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."

Online shoppers looking for a sofa in that perfect shade of leather will enjoy new technology being rolled out by Wayfair.

The leading furniture e-commerce retailer announced that, in partnership with tech solutions provider roOomy, high-resolution image renderings based on 3D product models will be available on DwellStudio and Birch Lane. Now, customers shopping on these sites will be able to experiment with multiple textures and fabrics, and see 360-degree views to find the perfect pieces of furniture for their home.

Boston -- Online home furnishings retailer Wayfair is losing less money than before and gaining new customers at a rapid pace.

The retailer reported a loss of $19.3 million for the second quarter, ended June 30, down from a loss of $28 million, in the year-ago period.
 
Revenue increased to $491.8 million, up 66.4% year over year. Direct retail revenue, consisting of sales generated primarily through the sites of Wayfair’s five brands, increased to $440.3 million, up 80.8% year over year.

Boston – Online home furnishings retailer Wayfair Inc. launches its initial public offering (IPO) today. The online home furnishings retailer is offering 11 million shares of common stock at $29 per share, which is above Wall Street projections.

The share offering includes 10.5 million shares of Wayfair stock and 500,000 shares from selling stockholders. Wayfair will not receive any proceeds from the selling stockholder shares, meaning the company should raise about $304.5 million in the IPO.