Study: Customers don’t want big shipping costs for oversized items
Amazon and Wayfair have an edge in online furniture retailing, but can be challenged.
According to the new “Dream Décor” study from logistics technology platform uShip and YouGov, 56% of consumers who purchased an oversized item in the last year said they would avoid a boutique furniture retailer if they encountered high shipping costs. Another 36% would avoid a boutique retailer if it had a slow or long delivery window.
In addition, 40% of consumers who purchased an oversized item in the last year would turn to a major retailer like Amazon or Wayfair if a boutique retailer didn’t offer free shipping.
However, this does not mean furniture/home décor shoppers are universally satisfied with leading e-commerce platforms. One in eight (13%) can’t find furniture they like from a major retailer like Wayfair or Amazon, while roughly one in 10 (11%) have regretted buying mass-produced furniture from a major retailer like Amazon or Wayfair. And one in seven (14%) feel that big retailers have too many furniture options.
Other interesting findings include:
• 27% of respondents have decided not to purchase a piece of furniture after it was in their cart due to high shipping costs.
• 26% of respondents feel it’s too expensive or difficult to replace their current furniture.
• Nearly half (47%) of respondents would check their tracking number or status at least once a day, if they were expecting a piece of furniture which would take weeks to arrive.
• Friends and family (18%) are the main sources of consumers’ home décor recommendations, followed by online marketplaces and retailers such as Etsy, eBay, and Wayfair (15%).
The survey includes responses from 1,227 adults, 330 of which had purchased an oversized item online in the past year.
According to the new “Dream Décor” study from logistics technology platform uShip and YouGov, 56% of consumers who purchased an oversized item in the last year said they would avoid a boutique furniture retailer if they encountered high shipping costs. Another 36% would avoid a boutique retailer if it had a slow or long delivery window.
In addition, 40% of consumers who purchased an oversized item in the last year would turn to a major retailer like Amazon or Wayfair if a boutique retailer didn’t offer free shipping.
However, this does not mean furniture/home décor shoppers are universally satisfied with leading e-commerce platforms. One in eight (13%) can’t find furniture they like from a major retailer like Wayfair or Amazon, while roughly one in 10 (11%) have regretted buying mass-produced furniture from a major retailer like Amazon or Wayfair. And one in seven (14%) feel that big retailers have too many furniture options.
Other interesting findings include:
• 27% of respondents have decided not to purchase a piece of furniture after it was in their cart due to high shipping costs.
• 26% of respondents feel it’s too expensive or difficult to replace their current furniture.
• Nearly half (47%) of respondents would check their tracking number or status at least once a day, if they were expecting a piece of furniture which would take weeks to arrive.
• Friends and family (18%) are the main sources of consumers’ home décor recommendations, followed by online marketplaces and retailers such as Etsy, eBay, and Wayfair (15%).
The survey includes responses from 1,227 adults, 330 of which had purchased an oversized item online in the past year.