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Walmart

  • Retail circular advertising trends, February 2016

    Market Track compared retail circular advertising in February 2016 vs. February 2015 and noted trends occurring across top retail chains.

    Kohl’s added four comparable circulars in February 2016, promoting mainly short duration sales like “50% Two-Day Sale,” “Doorbusters,” and “Make a Point to Shop.” They attempted to leverage their rewards program with 3X the points during the “Make a Point to Shop” sales.

  • Former Walmart exec to be new CEO at Mills Fleet Farm

    The former chief merchandising and marketing officer at Walmart has joined a Midwestern chain of farm and home stores as its new CEO.

    Mills Fleet Farm announced that former Walmart executive and Wisconsin native Duncan Mac Naughton will assume the role of CEO of the company now that it has been acquired by KKR, a global investment firm.

  • Target looks to Amazon for new logistics chief

    Target Corp. is hiring Arthur Valdez, a 16-year veteran of Amazon.com, as executive VP, chief supply chain and logistics officer.

    Valdez will lead Target’s supply chain transformation including planning, distribution and transportation. He will report to Target’s executive VP and COO John Mulligan.

  • Tech Guest Viewpoint: SMS Marketing Tips from Walmart

    If you want to improve your SMS marketing, you should take a look at Walmart; they’ve got some dynamite strategies. Walmart’s SMS offerings are broad, yet each either solves a problem or reduces a pain point traditionally associated with in-store shopping.

    In-Store Product Info via SMS
    Walmart has developed an SMS-based system called Simple Text that allows mobile users to send a text to a phone number posted in-store to receive product location and information.

  • Which online retailers satisfies the most?

    When it comes to making online customers happy, one well-known name stands at the top.

    Fourth quarter data from the American Customer Satisfaction Index (ACSI) shows Amazon.com led all online retailers with a score of 83.out of 100. Compared to the prior year, overall Internet retail customer satisfaction slipped 2.4% to a score of 80 out of 100. This still leads all other retail categories in the Index.

  • What retailer has the best online customer experience?

    When it comes to providing a positive environment for online shoppers, one retailer stands above the rest.

    In conjunction with its 18th Annual Mystery Shopping Study conducted in the fourth quarter of 2015, the e-tailing group has released its ninth annual Customer Experience Index. Nordstrom.com received a top score of 86.75. Websites are scored on a 100-point scale based on an assessment of metrics from five key pages, presence and execution of vital merchandising tactics, and exemplary customer service.

  • Here’s what consumers think about CVS’ ban on tobacco products

    CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products. Out of that group, 73% called the impact manageable, stating that “buying cigarettes is now harder but I have other options” and 27% said it made buying them “much harder.”

  • Majority of former CVS Health cigarette buyers applaud no-sell decision

    CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products.

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