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What retailer has the best online customer experience?
When it comes to providing a positive environment for online shoppers, one retailer stands above the rest.
In conjunction with its 18th Annual Mystery Shopping Study conducted in the fourth quarter of 2015, the e-tailing group has released its ninth annual Customer Experience Index. Nordstrom.com received a top score of 86.75. Websites are scored on a 100-point scale based on an assessment of metrics from five key pages, presence and execution of vital merchandising tactics, and exemplary customer service.
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Which online retailers satisfies the most?
When it comes to making online customers happy, one well-known name stands at the top.
Fourth quarter data from the American Customer Satisfaction Index (ACSI) shows Amazon.com led all online retailers with a score of 83.out of 100. Compared to the prior year, overall Internet retail customer satisfaction slipped 2.4% to a score of 80 out of 100. This still leads all other retail categories in the Index.

