With a 4.3% decline in total revenue and a 3.9% dip in comparable sales, the latest set of numbers from Macy’s suggests that there are more nightmares than miracles on 34th Street.
For the better part of a decade, Ryan Brandt scoured the country for Murphy Oil, looking for freestanding corner locations for their gas and convenience stores at major intersections.
In today’s disrupted environment, targeting the right shoppers with the right messages is crucial — not only for attracting new shoppers but retaining existing ones as well.