-
Makeup giant headed to the Big Apple
Move over Sephora, fast-growing Ulta Beauty is about to give you some competition. Ulta will open its first-ever outpost in Manhattan, on the city’s tony Upper East Side. The retailer leased a 12,000-sq.ft. space on the ground floor of 184 E. 86th St., Commercial Observer reported, with Cushman & Wakefield brokering the deal with Ulta. A Sephora is located on the same block. -
Ulta turns mobile app into ‘Glam Lab’
Selfies are taking on a new role when it comes to driving the guest experience at Ulta Beauty. With e-commerce sales jumping 59.1% for the third quarter — on top of 56.3% growth last year — the beauty retailer is pulling out all of the stops when it comes to evolving and upgrading the guest experience. Once of the company’s newest initiatives is its Glam Lab.

