Ulta Beauty’s upgrade to Oracle Commerce platform enhances omnichannel efforts

Redwood Shores,Calif. --Cosmetics retailer Ulta Beauty has implemented Oracle Commerce to support growing e-commerce sales and deliver a consistent consumer experience across its more than 696 retail locations as well as mobile, web, guest services, and direct mail channels.



“Elevating the customer e-Commerce experience is a priority for us and having the ability to design the customer experience and showcase the breadth of product offerings at Ulta Beauty is integral to our success,” said Jeffrey Hamm, director, e-Commerce, Ulta Beauty, which provides one-stop shopping for prestige, mass and salon products and salon services in the United States. “The Oracle Commerce upgrade has been instrumental in helping us achieve our vision for the business and deliver a personalized experience for our e-Commerce customers.”



By replacing a third-party search service with Oracle Commerce’s integrated search and navigation, Ulta dramatically improved site navigation and search results. The updated site lets consumers easily browse categories and find specific products among the retailer’s more than 20,000 items in cosmetics, fragrance, hair care, skincare, body and bath products, and salon styling tools.



“The Oracle Commerce platform offers a foundation for growth as we innovate and evolve to continually improve the Ulta shopping experience so we can continue to meet order volumes particularly during peak trading seasons,” said Michelle Pacynski, director, IT, e-Commerce, Ulta.



With the deployment, Ulta is now optimized for mobile, tablet, and desktop devices using a responsive web design architecture integrated with Oracle Commerce. The new architecture replaced a third-party mobile solution that required additional resources to maintain consistency between online and mobile channels.



Since going live with the upgraded site, Ulta Beauty has reduced processing time for key content deployments by 50%.